no brokeN records?
Nice to meet you! My name is Chris Maddocks (he/him). I am an agency executive specializing in strategy for purpose-driven brands. In both an agency and executive capacity, I have lead organizations through brand transformation, entered new markets, launched innovative products, and driven revenue growth. In my personal life, I run marathons and a small business dealing rare vinyl records. Across all these, I’ve found that success isn’t a lightning in a bottle breakthrough or record setting campaign - it is a discipline.
Experience
Blue state/ wpp, senior vice president
January 2022 - Present
Leading teams of more than 98 creative and agency staff, I serve as executive sponsor on a range of cause and brand accounts including Doctors Without Borders, Oxfam America, MADD, Clover, and Big Brothers Big Sisters of America. As the SVP on the global strategy team, I provide line management over the US-based team serve with responsibility over hiring, upskilling, and development of service offerings.
On a day-to-day basis, I serve as executive sponsor on a range of accounts including Doctors Without Borders / MSF where I partner with the client executive team to drive transformative strategies in the US market. As agency of record, we provide a range of advertising, creative, and strategy services with a team of more than 46 strategists and creatives. In two years, we have helped triple annual revenue through award-winning humanitarian appeals and brand campaigns.
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Seed global health, global managing director
October 2018 - January 2021
Oversee global brand, growth, and communications for a social enterprise operating in 5 countries, In partnership with the Board and CEO, I designed and executed on strategies to grow revenue and brand awareness. During my tenure, I grew revenue by 59% in three years to scale expansion of clinical programs while managing high-value relationships including Pfizer Foundation, Wyss Charitable Endowment, Takeda Pharmaceuticals, CRI Foundation, Schooner Foundation, Open Society Foundations, and FedEx.
In Sierra Leone, I lead strategic planning for a $100 Million public-private partnership to strengthen midwifery care in partnership with the Office of the Vice President. Secured seed funding from a Swiss Foundation, Wagner Foundation, Pfizer, and Bank of America.
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march of dimes, chief marketing and communications officer
July 2016 - October 2018
As the head of marketing and communications, I lead a division of 56 FTEs including media relations, communications, direct marketing, and corporate partnership development. Directly accountable for brand positioning and more than $70 Million in annual revenue (direct and matrix accountability across direct marketing, national events, as well as corporate cause partnerships). Served as executive sponsor for a national strategic accounts task force composed of regional offices, program leadership, and corporate development teams in order to accelerate private sector support from key corporate partners capable of $5 million+ contributions including Amazon, RB, Publix, Proctor & Gamble, PayPal, and Macy’s.
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UNICEF (USA), Vice President
October 2014 - July 2016
Within the Marketing and Communications division, I managed three departments (web platforms, advertising, and digital communications) charged with growing reach and revenue (directly responsible for $40 million annually), as well as launching new ventures within the US market. Oversaw the design and build-out of an analytics and insights department to accelerate use of data in fundraising programs leading to 23% revenue growth in less than two years, exceeding peer benchmarks by over 18 points. Served as subject matter expert on a global UNICEF task force to design emergency fundraising toolkits for offices around the world. Traveled to country offices as thought leader to disseminate tools and recommendations amongst Country Directors, Operations teams, and fundraising leaders.
Languages
SECTORS
Experience
VOLUNTEER LEADERSHIP
Avison Fund (Boston Foundation), Grants Advisor. MFA Boston, Museum Council Steering Committee Brookline Town Meeting, Precinct 10 representative
Friends Meeting Cambridge (FMC), Personnel Committee Mobile Giving Foundation, Leadership Council Earlham College, Capital Campaign Committee. Blackbaud, Inc., Customer Advisory Board
Education
HARVARD KENNEDY SCHOOL, CAMBRIDGE, MA
Performance Measurement for Effective Management
Certificate May 2021
COLUMBIA UNIVERSITY, NY
M.S. ADMINISTRATION
Graduated May 2018
EARLHAM COLLEGE, RICHMOND, IN
B.S. POLITICAL SCIENCE
Graduated April 2001