Chris Maddocks

EXPERIENCE

Blue State (WPP Agency), Head of integrated Strategy

January 2025 - Present

Promoted to lead the global integrated strategy practice, with direct management of 2 VP-level staff and oversight of 100 agency staff across design, media relations, video producers, advertising planners, and analysts for dozens of clients including the Breast Cancer Research Foundation, Doctors Without Borders, Save the Children, Oxfam America, and National Alliance on Mental Illness.

Senior Vice President, Creative Strategy

January 2022 - December 2024

Leading teams of more than 98 creative and agency staff, I serve as executive sponsor on a range of cause and brand accounts including Oxfam America, Mothers Against Drunk Driving, National Marine Sanctuary Foundation, Clover, and Big Brothers Big Sisters of America. As the SVP on the global strategy team, I provide line management over the US-based team serve with responsibility over hiring, upskilling, and development of service offerings.

On a day-to-day basis, I serve as executive sponsor on a range of accounts including Doctors Without Borders / MSF where I partner with the client executive team to drive transformative strategies in the US market. As agency of record, we provide a range of advertising, creative, and strategy services with a team of more than 46 strategists and creatives. In two years, we have helped triple annual revenue through award-winning humanitarian appeals and brand campaigns.

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Seed Global Health, Global Managing Director

October 2018 - January 2021

Oversee global brand, growth, and communications for a social enterprise operating in 5 countries, In partnership with the Board and CEO, I designed and executed on strategies to grow revenue and brand awareness. During my tenure, I grew revenue by 59% in three years to scale expansion of clinical programs while managing high-value relationships including Pfizer Foundation, Wyss Charitable Endowment, Takeda Pharmaceuticals, CRI Foundation, Schooner Foundation, Open Society Foundations, and FedEx.

In Sierra Leone, I lead strategic planning for a $100 Million public-private partnership to strengthen midwifery care in partnership with the Office of the Vice President. Secured seed funding from a Swiss Foundation, Wagner Foundation, Pfizer, and Bank of America.

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March of Dimes, Chief Marketing and Communications Officers

July 2016 - October 2018

As the head of marketing and communications, I lead a division of 56 FTEs including media relations, communications, direct marketing, and corporate partnership development. Directly accountable for brand positioning and more than $70 Million in annual revenue (direct and matrix accountability across direct marketing, national events, as well as corporate cause partnerships). Served as executive sponsor for a national strategic accounts task force composed of regional offices, program leadership, and corporate development teams in order to accelerate private sector support from key corporate partners capable of $5 million+ contributions including Amazon, RB, Publix, Proctor & Gamble, PayPal, and Macy’s.

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UNICEF (USA), Vice President, Marketing & Communications Division

October 2014 - July 2016

Within the Marketing and Communications division, I managed three departments (web platforms, advertising, and digital communications) charged with growing reach and revenue (directly responsible for $40 million annually), as well as launching new ventures within the US market. Oversaw the design and build-out of an analytics and insights department to accelerate use of data in fundraising programs leading to 23% revenue growth in less than two years, exceeding peer benchmarks by over 18 points. Served as subject matter expert on a global UNICEF task force to design emergency fundraising toolkits for offices around the world. Traveled to country offices as thought leader to disseminate tools and recommendations amongst Country Directors, Operations teams, and fundraising leaders.

SKILLS

Executive leadership

Board relations

Strategy and growth planning

Brand management

Advertising campaigns

Media relations

EDUCATION

HARVARD KENNEDY SCHOOL

Measurement for Effective Management

COLUMBIA UNIVERSITY

M.S. Nonprofit Administration

EARLHAM COLLEGE

B.S. Political Science

LEADERSHIP

Avison Fund Co-Chair, Boston Foundation

MC Steering Committee, MFA Boston,

Precinct 10 Delegate, Brookline Town Meeting

Personnel Committee, Friends Meeting

Leadership Council, Mobile Giving Foundation

Capital Campaign Committee, Earlham College

Customer Advisory Board, Blackbaud, Inc.

Board member, Essential Medicine Campaign

PUBLIC SPEAKING

Interview: AI Impact on Nonprofit Search (Candid)

CONFERENCE: Branding like MADD (link)

INTERVIEW: Fundraising during elections (ANA MAGAZINE)

INTERVIEW: mid-level donors (Chronicle of Philanthropy)

SDG4 & Workforce: Takeda CSR Summit, Tokyo

INTERVIEW: March of Dimes New Headquarters (Forbes)

Interview: Top Brands Share their secrets (Chief Marketer)

Interview: Facebook Fundraising Tools (Chronicle of Philanthropy)

Presentation: Disaster Response Fundraising - UNICEF Global Forum, Antalya Turkey

CONFERENCE: Next Generation Fundraising (Woodmark)

PRESENTATION: National Association of Children’s Hospitals

THOUGHT LEADERSHIP

Report: AI and NONPROFIT Brand Discovery (link)

Research: Public opinions on foreign aid

Break the Mold THIS END OF YEAR (BLUE STATE BLOG)

Fundraising in an election year (CANDID)

OP-ED: reliance on emergency fundraising (LINK)

Panel: Cost of Prematurity (Boston Business Journal) 

LECTURE: Outbreak Communications. NYU College of Public Health

Visiting faculty: Harvard Extension School

Visiting faculty: Emerson College

AWARDS

ANTHEM AWARD, Health Campaign, 2025

DMFA AWARD, Best Stewardship, 2025

ANTHEM AWARD, Cause Campaign, 2023

Best in Web Ops, 2022

Shorty Award, Best Short-Form Video, 2018

ProAward, Best CSR Event, 2018

Shorty Award, Business-NGO, 2017

IMPACT Award, NACH, 2008

W3 Award –Kid and hospital categories, 2009

Employee of the year, JCA, Inc.

Email: clmaddocks@gmail.com
Phone: 857 225 2596
Address: BROOKLINE, MA